Accurate and up-to-date healthcare provider records are crucial for medical device manufacturers. They’re vital for successful communications concerning medical devices as well as effective medical device sales and marketing. Medical device manufacturers also need to be able to link and aggregate accurate and timely provider information across multiple CRM databases.

 

Additionally, without accurate provider records, medical device manufacturers run the risk of non-compliance with regulations related to the volume of activity around gifts, samples, communications and marketing campaign activity with healthcare providers. Many states already have disclosure rules related to gifts and payments to individual providers. And across the country, regulatory mandates are increasing the need for correct and current provider information.

 

Wrong addresses, doctors who have left practices, sanctioned providers, incorrect phone numbers and other errors frustrate sales and marketing efforts, and damage provider relations. This can lead to a costly research and correction process, missed sales opportunities and failure to communicate critical information.

 

On average, a medical device company communicates monthly with providers (who prescribe, deliver and insert their products). It typically costs $2.50 to $4.00 to research and re-send a piece of returned mail. What are the opportunity costs of not getting critical communications to a provider or missing a key selling message?

 

Further, new potential federal rules like the Physician Payments Sunshine Act of 2009 would require drug makers, device manufacturers and other medical suppliers to report annually any “payment or transfer of value” to individual physicians. If the aggregate amount exceeds $100, the physician’s name and the value and kind of payments would be posted publicly on a Web site. The ability of the device manufacturer to accurately account for and report on this activity is severely hampered by the multiple data bases and inconsistent and outdated provider information.

 

Enclarity has the answer. Our hosted solutions can help the operations of medical device manufacturers be more productive and profitable. By offering a rapid and highly accurate way to standardize, cleanse, augment and link provider records and databases, and keep them that way with our ProviderPoint® for Medical Device Manufacturers solution, we’re revolutionizing provider data maintenance and stamping out the missed opportunities for sales, marketing, communication and regulatory compliance needs for medical device manufacturers.

 

By creating a unique identifier for each provider across different databases, you can ensure consistent and accurate contact information for all product lines. ProviderPoint also reduces the administrative and research cost of returned mail and bad phone numbers. Add-on services with ProviderPoint are available such as consulting services and targeted transactional analytics which delivers advanced analytic data matching that ties transactional claim data (such as pharma-scripts or diagnostic/CPT codes) to a medical device manufacturer’s provider records. It delivers decile ranking, specialty profiles and actual volume counts associated with critical providers.

 

If you need to research individual providers, our Web-based ProviderLookup® solution makes research for returned mail a snap. ProviderLookup helps sales, communication and marketing teams verify and update provider records, while accurately updating databases for returned mail. Enclarity Provider SelectFile® gives you subscription access to our Master Provider Referential Database for correct, current and comprehensive insights and details on over 6.5 million providers.

 

Enclarity solutions can assure that your provider files are correct and up-to-date today and tomorrow. With better provider information, you can plan sales and marketing campaigns with greater confidence, communicate with precision and effectiveness, and know that you have the information needed to comply with state and federal regulations. Powered by Enclarity, medical device manufacturers’ operations can finally run the way you always imagined.